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HOG Harley-Davidson, Inc.

MOTORCYCLES, BICYCLES & PARTS · $2.8B market cap · updated 2026-10-07
Market price
$26.94
Avg intrinsic value
$57.93
Margin of safety
+115.0%

Three independent discounted-cash-flow-style models value Harley-Davidson, Inc. every trading day. 2 of 3 currently price HOG above its market price.

Model estimates

Free Cash Flow model$-62.05
Excess Profit model$71.58
Residual Earnings model$44.29
Dividend Discount model$16.91

Quality snapshot

Piotroski F-Score8 / 9
Return on invested capital+5.4%
Net debt / EBITDA-1.6×
Gross margin+38.7%
Revenue CAGR-8.1%
Cash conversion1.7×
Dividend yield+2.8%
Buyback yield+8.7%

Run your own numbers

These are StockKitty's default assumptions. In the app, the models recompute live as you adjust growth, discount rates, and margins — and the AI explains the bull case, bear case, and quality picture.

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