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PRU Prudential Financial, Inc.

Financial Services · $39.2B market cap · updated 2026-10-07
Market price
$113.54
Avg intrinsic value
$137.80
Margin of safety
+21.4%

Three independent discounted-cash-flow-style models value Prudential Financial, Inc. every trading day. 2 of 3 currently price PRU above its market price.

Model estimates

Free Cash Flow model$2,502.65
Excess Profit model$2,800.34
Residual Earnings model$16.93
Dividend Discount model$137.80

Quality snapshot

Piotroski F-Score6 / 9
Return on invested capital+6.5%
Net debt / EBITDA0.7×
Gross margin+100.0%
Revenue CAGR+2.3%
Cash conversion1.8×
Dividend yield+4.9%
Buyback yield+1.9%

Run your own numbers

These are StockKitty's default assumptions. In the app, the models recompute live as you adjust growth, discount rates, and margins — and the AI explains the bull case, bear case, and quality picture.

Open PRU in StockKitty

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